VARUN KANCHERLA

I build and operate
B2B marketing
systems.

Connecting acquisition, CRM, automation and reporting so teams can turn interest into sales opportunities and keep deals moving.
View projects
01 / EXPERTISE

The systems behind the campaign.

The strategy, execution and CRM processes behind a clear marketing-to-sales handoff.

CRM & lifecycle operations

HubSpot setup, segmentation, nurture workflows, lifecycle stages and sales handoff. Clear rules for what happens after someone enquires.

Campaign & ABM execution

Target accounts, audience research, campaign briefs, email, paid media and landing pages, coordinated around a shared sales priority.

Websites & conversion

WordPress websites, landing pages, lead capture and tracking. Connecting the page experience with CRM and follow-up.

Reporting & measurement

Campaign reporting, MQL-to-SQL visibility and funnel analysis. Making definitions clear enough to support decisions.
Platforms used across my career
HubSpot · Zoho · Eloqua · Marketo · WordPress · Sitecore · GA4 · Google Search Console · Google Ads · LinkedIn Ads
02 / SELECTED WORK

From strategy to execution.

A selection of work spanning marketing systems, campaign delivery and sales alignment.
CRM IMPLEMENTATION & AUTOMATION

Building the marketing operating system.

My contribution: led the HubSpot rollout and marketing operations.
Implemented HubSpot CRM for deal tracking, campaigns, reporting and automation. Built nurture and data-processing workflows, alongside SOPs and technical documentation for repeatable execution.
Delivered at Trundl.
Scope: CRM implementation · Automation · Campaign operations · Team enablement
DEMAND GENERATION & SALES ALIGNMENT

Connecting campaigns with sales follow-up.

My contribution: owned integrated demand generation and hands-on HubSpot execution.
Built account- and industry-specific campaigns across web, email and paid channels. Managed segmentation, nurture, lifecycle stages and sales handoff, with MQL-to-SQL reporting to identify funnel bottlenecks.
Delivered for VividReports, a Banyan Software company.
Scope: ABM · Segmentation · Nurture · Funnel reporting
ENTERPRISE CAMPAIGN OPERATIONS

Delivering enterprise campaign operations.

My contribution: campaign execution and regional stakeholder coordination.
Worked across Marketo, Eloqua, HubSpot and Sitecore on B2B digital programs, audience segmentation, campaign deployment and performance reporting for regional teams.
Experience across Deloitte, Hitachi Consulting and Optum.
Scope: Marketing automation · Campaign QA · Stakeholder reporting
03 / EXPERIENCE

An operator’s perspective.

My work spans B2B software, technology services and enterprise marketing teams.

Banyan Software / VividReports

Digital Marketing Manager · 2024–2025
Integrated demand generation, HubSpot operations, campaign delivery and sales alignment.

Trundl

Marketing operations · 2019–2024
Progressed from brand management into marketing leadership, combining GTM planning, HubSpot implementation and team delivery.

Optum

Lead Digital Marketing Specialist · 2019
Acquisition and retention campaigns using Eloqua and Sitecore across APAC and EMEA.

Hitachi Consulting

Digital Marketing Specialist · 2015–2019
EMEA digital programs, automation, segmentation and campaign reporting.

Deloitte

Analyst · 2013–2015
Marketo campaign operations, event programs and stakeholder reporting.

Position2

Marketing Communications Executive · 2011–2013
Client delivery across SEO, social, email, analytics and creative.
04 / HOW I WORK

Make the work clear. Then make it run.

The approach I bring to a marketing operations role.

01 / Map the journey

Start with the audience, campaign goal and path from enquiry to sales follow-up. Agree definitions and ownership before adding automation.

02 / Build & test

Translate the plan into forms, campaigns, CRM rules and reporting. Test the normal path and the exceptions before release.

03 / Document & improve

Keep decisions, QA checks and handoffs visible. Use reporting and team feedback to decide what to improve next.
05 / SYSTEM WALKTHROUGH

What happens after the click.

A practical walkthrough of website enquiries, CRM ownership and follow-up. Each step shows its current implementation and test status.

01 / Capture the enquiry

The contact area is prepared for a HubSpot form. The form and submission-to-CRM test are pending.

02 / Give the follow-up an owner

An inactive HubSpot workflow is configured to recognise the VK Form submission and create a review task for me. It stays off until the full path is tested.

03 / Orient, then invite a conversation

For visitors who choose a skills walkthrough: introduce the journey, explain a workflow decision, then offer a relevant next step. This three-message orientation is a draft, separate from hiring enquiries.

04 / Use AI where it helps

A proposed AI step can summarise an enquiry and suggest a response. A person checks the facts and decides what to send. No autonomous AI follow-up is active.
Form pending · Workflow configured, OFF · Orientation and AI: proposed
06 / INSIGHTS

Notes from the work.

Guides · Articles · Projects

All articles ↗
07 / CONTACT

Let’s discuss the work.

I’m interested in B2B Marketing Operations, GTM Systems and Demand Generation Operations roles.

Email
varundaahalk@gmail.com