ABOUT / VARUN KANCHERLA
Hi, I’m Varun Kancherla.
B2B Marketing Operations / GTM Systems
I help B2B teams turn marketing demand into sales opportunities by connecting acquisition, CRM, automation and reporting.
Hands-on work spans HubSpot implementation, campaign operations and lead routing, with clear ownership and useful follow-up at each handoff.
01 / APPROACH
From the plan to the details.
I enjoy the hands-on work behind a campaign: understanding the requirements, setting up the CRM, connecting the website, building follow-up processes and making reporting useful.
My focus is on systems another person can understand and maintain. That means clear ownership, explicit rules and a practical next action when the data is incomplete.
On this site, I share historical implementation work alongside current experiments. I distinguish what I built, what I observed and what still needs testing.
02 / FOCUS
What I work on.
CRM & lifecycle operations
HubSpot setup, lead routing, segmentation and sales handoff.
Websites & campaign execution
Connecting the visitor journey with the next step in the CRM.
Reporting & practical automation
Clear inputs, traceable decisions and useful follow-up.
Explore my lead-routing work ↗
03 / NEXT CHAPTER
Good work starts with a conversation.
I’m interested in B2B Marketing Operations, GTM Systems and Demand Generation Operations roles, with a preference for remote opportunities.
If your team needs someone who can move between the plan and the hands-on setup, I’d be glad to discuss the role, scope and working hours.